smash the damn box!

So....all morning long I have been trying to figure out my core message, you know that damn one sentence to tell YOU what I "do" and how you will benefit from working with me, without being too vague or in a too spiritual froofy language that you don't understand. And I have to say, it has been a challenge for me.

I mean how do I take 20 years of healing experience/modalities and wrap it up in a nice little box for you when all I want to do is crush the box!?

I realize the whole niche marketing blah blah blah, so please don't comment with any of that crap. I know it is important on some level.

I just wanna know, when you are looking for a healing or mentor or whatever spiritual term is popular at the moment, do you hire them because of what they say they can do for you or is it because you are attracted to their energy, their vibe? Or maybe it is a combo.

Please someone enlighten me on why you choose to work with certain people vs. others.  I can tell you I am usually just drawn to someone.  Not so much what they say, because I actually think most folks are full of crap.  I can look at someone and just know that I am buying what they are selling without them even talking.  It is in their aura, their vibe or whatever spiritual woo word you wanna plug in there.